Social Listening

The brand I selected was Nike, as they have been one of my favorite clothing companies for quite a while. Generally the disscusion around Nike includes the directions of the brand and how they compare to their competitors. The value proposition behind Nike involves bringing equality and togetherness inside communities through activity. In response some seem to be applauding their innovation, while others point to controversy; the Colin Kaepernick campaign for example. Many complain about the prices of products compared to other large brands as well. In a lot of the advertisements, instead of explaining the specifics of the products they feature an athlete or famous figure with a message in the commercials. It ties in directly to what we talked about in class, "people don't buy what you do, they buy why you do it". Some of the main challeneges i think Nike has marketing is the competitive space of the fashion and clothing industry.