Social Listening

The brand I selected was Nike, as they have been one of my favorite clothing companies for quite a while. Generally the disscusion around Nike includes the directions of the brand and how they compare to their competitors. The value proposition behind Nike involves bringing equality and togetherness inside communities through activity. In response some seem to be applauding their innovation, while others point to controversy; the Colin Kaepernick campaign for example. Many complain about the prices of products compared to other large brands as well. In a lot of the advertisements, instead of explaining the specifics of the products they feature an athlete or famous figure with a message in the commercials. It ties in directly to what we talked about in class, "people don't buy what you do, they buy why you do it". Some of the main challeneges i think Nike has marketing is the competitive space of the fashion and clothing industry.

Marketing in the news

The article I selected covers the Peloton ad aired during the holidays of just last year. I was interested in this one because of the controversy it seemed to create within parts of the media. It followed the story of a young women who was gifted a Peloton bike from her husband. Throughout the commercial she is shown on the bike, appearing to use it very often. The ad ends with her showing a video of the rides to her husband. Some seemed to find it offensive, claiming the woman was already thin and it wasn't any of her husbands business to be involved in such matters. Appearing directly to oppose this view, Peloton's mission statement involves putting members first with their design and technology. In my option this article demonstrates what we talked about in class from the ted talk video, people don't buy what you do, they buy why you do it. The reaction of some seems to support this idea because it seems that if someone found this ad to be wrong they wouldn't want to purchase something from a business even if the actual product exceeded their expectations. If a customer liked the message of the commercial however, then they may be much more likely to support the business and spend their money on the products. 

About you

I'm Cameron and currently I'm taking a variety of classes at LBCC to meet the Oregon transfer requirements while checking to see if any classes grab my interest. I don't have a major right now, but I'm enrolled in this course because business is a subject I like to study, being that it is applicable to various areas of education and employment. The specific aspect of marketing I'm most interested in learning about would be how design may differ with each corporation. Off campus I like to go camping and visit family, while medicine is a subject I'm also interested in as well.